Fearmongering
Blaming the “dissidents”
Made-up sayings
Colloquialisms or dialect
One-liners from popular entertainment
Generalisation based on an individual case
“Other [leaders] are alienated from the people”
Oversimplifying a complex issue
“Threat to our language”
Nostalgic notions of nationality
The people have shared values
Reference to homeland
Difficult issue brushed aside with a joke
“There are no options”
Leader doing physical work
“Cool” hand signs
“The people want...”
Mention of basic values
Impossible promises
“The people” without a definition
Us against them
Emotional rhetoric in factual issues
“The people know that...”
Sports metaphors
Made-up numbers