Mention of basic values
Us against them
“The people” without a definition
Opposing the elite
Made-up sayings
Reference to homeland
Emotional rhetoric in factual issues
“Cool” hand signs
A certain group is not part of “the people”
“My children...”
“The people want...”
Difficult issue brushed aside with a joke
“The people know that...”
The people have shared values
Oversimplifying a complex issue
Generalisation based on an individual case
“Other [leaders] are alienated from the people”
One-liners from popular entertainment
Blaming the “dissidents”
War metaphors
The true people have a unified culture
Shifting attention from actions to feelings
Impossible promises
“Threat to our language”
Glorifying the past