War metaphors
“My children...”
Made-up numbers
Generalisation based on an individual case
“Other [leaders] are alienated from the people”
A certain group is not part of “the people”
Emotional rhetoric in factual issues
Shifting attention from actions to feelings
Us against them
Opposing the elite
One-liners from popular entertainment
Sports metaphors
Blaming the “dissidents”
“Cool” hand signs
“The people want...”
Nostalgic notions of nationality
Oversimplifying a complex issue
Colloquialisms or dialect
Leader doing physical work
Difficult issue brushed aside with a joke
The people have shared values
Impossible promises
“The people know that...”
“There are no options”