War metaphors
“The people want...”
Opposing the elite
Us against them
“The people know that...”
“There are no options”
Reference to homeland
“Other [leaders] are alienated from the people”
Shifting attention to irrelevant matters
One-liners from popular entertainment
Mention of basic values
“Threat to our language”
Glorifying the past
Generalisation based on an individual case
Oversimplifying a complex issue
Shifting attention from actions to feelings
A certain group is not part of “the people”
Made-up numbers
Difficult issue brushed aside with a joke
Made-up sayings
Blaming the “dissidents”
“My children...”
Sports metaphors
Colloquialisms or dialect